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Hi, I’m Chris.

I help build predictability in agencies.

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How I Do It

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agency journey
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1714479525697_Agency_Forward
1705241892139_talent_tackle_box
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1705241890956_iamrefocused
Agency Profit Podcast
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1705241891593_leadfromthemiddle
1705241889991_famous_interviews
agency bytes
1705241890470_growth-team-radio-vwpVQajg6kO-YjiUpyZsEaD
1705241879596_Catalytic-Podcast-2
1705241878639_30_minute_hour
agency journey
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How I got here.

When I left the Army, I didn’t exactly have “agency coach” on my career plan. I landed a job as a marketer at an agency and just started learning the ropes.

Pretty quickly, I realized I was wired for systems and leadership. I became the head of operations, then eventually became the CEO. I got to see the inside of an agency from every angle. The chaos, the wins, the mistakes, and the grind.

After a while, I knew I wanted something different. I didn’t just want to run an agency. I wanted to help other owners avoid the same challenges I’d already lived through. That’s when I started coaching.

What I brought with me was a mix of military precision, real-world agency battle scars, and a drive to make things simpler for people who are constantly told they need to do more.

"I went full-time with my agency in May, which also happened to be the same month I started working with Chris. Fast forward 9 months, and we’ve broken the $1M ARR mark. Chris’ guidance has been absolutely massive for our growth—from packaging my services to refining my messaging, he’s been a game-changer. Having him as a resource not only gave me clarity but also the confidence to scale faster than I thought possible."

"When I first connected with Chris I was in a rut with my agency. I had no positioning, no offer, and just felt like I was a glorified freelancer if anything...Three months in, and we've worked on my positioning, messaging, and offers. Since then the feedback from my prospects has been awesome. We've gotten so clear on what it is I do and who I serve that I barely need to send proposals out anymore. My offer does the "selling" for me. I've noticed my stress levels go down and I'm enjoying running my business again. I look forward to seeing what else we achieve together!"

"Working with Chris was great. The coaching calls offer tremendous value to anyone looking to create offers that their audience will prioritize and create a budget for. We’ve all built offers that we think are great, and sure, they might be great, but you’re probably leaving a lot of money on the table. Chris does a great job of helping you identify your audience, their symptoms, and the problems you actually solve, and then helps you design an offer that’s a no-brainer for your target audience."

How this experience helps you.

Most agencies don’t struggle because they can’t do the work. In fact, that’s usually the problem. You’re buried in delivery.

You’ve got client projects, deadlines, and fires to put out, which means your own marketing always gets pushed to “tomorrow.”

On top of that, your positioning isn’t strong enough to stand out, so when you do have time to market yourself, it feels like shouting into the void.

That’s how agencies get stuck in the Revenue Rollercoaster. One month you’re slammed, the next you’re scrambling. Cash flow yo-yos. Stress levels spike. And you never feel like you can plan further than a couple weeks ahead.

It doesn’t have to be that way.

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Compelling Offer System (1)

I help agency owners break out of the cycle by building recurring revenue streams and stronger positioning, so you’re not dependent on chasing projects or waiting for referrals.

That’s why I created the Dynamic Agency Operating System.

It’s the single most effective way I’ve found to give agencies a foundation of predictable income without sacrificing what makes them unique: their team’s expertise and the quality of their work.

When recurring revenue is in place, suddenly you’re not gasping for air between projects. You can forecast months in advance, spot problems early, and make smart decisions with confidence.

And that means you get to keep building the business you want, while actually keeping more of the cash it generates.

 

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Still here? Well, here's some more about me.

I was commissioned as an Infantry Officer in 2012 and have served 13 years. I'm in the Army Reserve now.

I've got to meet some amazing people, do some exciting things, and take plenty of lessons back to the agency world. 

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chris family (1)

I have a beautiful wife and two daughters who keep me sane and focused. 

We love playing outside, going on trips, and duking it out on Mario Kart. 

I like being outdoors and doing stuff. Sometimes, I climb things. Mostly, I just hike.

I've gotten severe frostbite after a mountain climbing accident I probably shouldn't have survived. I've also woken to a bear sniffing my face. 

Let's swap stories sometime. 

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What people are saying.

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