Join a Cohort (Starts August 18)

Referrals Aren’t a Strategy.

Join the August cohort of Dynamic Agency OS: a 90 program to build a business that creates its own demand, stabilizes your revenue, and gets chosen more often.

Apply to the Cohort

Referral Reliance Is Killing Your Momentum

Most agencies don’t grow because they don’t own demand. They do good work, hope for a referral, and repeat. But referrals can’t be scaled, forecasted, or controlled.

Here’s the issue:
If you can't describe who you're for, what you solve, and why it matters, nobody can refer you well, let alone discover you directly.

The Dynamic Agency OS gives you a clear position so you can drive your own demand.
When you define your niche and build a business around a real problem, everything gets easier:

Your messaging sharpens
Your offers get chosen faster
Your marketing becomes repeatable
Your referrals become intentional — not just random

This isn’t about shrinking your agency. It’s about sharpening it.

 
Compelling Offer System (1)

What the Dynamic Agency OS Helps You Do

Over 90 days, you'll work side-by-side with me and a cohort of agency founders to install the systems that actually move the needle:

Clarify your niche so you become the obvious choice in your market

Package high-leverage offers that are easier to sell and deliver

Build a simple lead generation system that doesn’t depend on referrals

Grow on purpose, with structure, not just hustle


This isn’t theory. This is an operating system you’ll use to run your agency better, now and in the future.

Are you a good fit?

We're running two cohorts. See if you qualify below:
Sub-$300k ARR

Emerging Agencies

You're in the building phase, maybe even still proving this whole “agency” thing works. You’ve got some momentum, but:  

✔️ You’re stuck on the freelancer treadmill
✔️ You’re not sure how to package what you do
✔️ Clients come through referrals or random luck
✔️ You're wearing every hat and it’s exhausting
✔️ You know you need systems, but don’t know where to start

This cohort will help you stop surviving client to client and start building a real, resilient business.

$300k - $1mil ARR

Growing Agencies

You’ve proven you can make money. Now the game is about making it sustainable, repeatable, and less stressful:

✔️ You’re stuck in custom everything; offers, proposals, processes
✔️ Referrals still drive revenue, but growth feels unpredictable
✔️ You have a team (or contractors), but delivery still depends on you
✔️ You’ve hit a plateau and you’re not sure what lever to pull next
✔️ You’re craving clarity, structure, and space to actually lead

This cohort is for agency founders who want to get off the hamster wheel and build something scalable.

Here’s what’s included:

You’ll be guided through the Dynamic Agency OS step-by-step, with frameworks, coaching, and support the entire way.

✅ Live Weekly Workshops
Guided sessions to clarify, refine, and install each core system.

✅ Direct Feedback & Coaching
Personalized help on your niche, offer, and systems. No cookie-cutter BS.

✅ The Full OS Toolkit
Templates, dashboards, and checklists to turn ideas into action fast.

✅ Private & Group Slack Access
Slack access to your cohort for accountability and real-time help.

✅ Lifetime Access to the OS
Revisit the process as your agency evolves. This isn’t one-and-done.

✅ Join the Dynamic Agency Community
Get immediate access to coaches, advisors, and peers ready to help however they can.

What You’ll Walk Away With

By the end of the cohort, you'll have:

1

A Niche You Can Own

Stop being one of many. You’ll define a focused positioning that helps you get chosen faster, stand out from competitors, and attract better-fit leads.

4

An Offer That Sells Itself

Craft a high-leverage offer that’s simple to deliver, easy to sell, and built around what your ideal clients actually want, not what you’ve always done.

6

A Marketing System That Brings in Leads

You’ll build a repeatable marketing rhythm that generates demand, even when you’re not active. No more crossing your fingers between referrals.

5

A Sales Process That Converts

Stop winging sales calls. You’ll install a simple, confident sales process that turns curious leads into paying clients, without feeling pushy or awkward.

3

Operational Clarity

You’ll finally know what to stop doing, what to delegate, and what to double down on, so you can run your agency like a system, not a circus.

2

A Sharper CEO Role

You’ll step out of reactive chaos and into your role as an actual CEO; focused, strategic, and leading your business instead of holding it together.

"I went full-time with my agency in May, which also happened to be the same month I started working with Chris. Fast forward 9 months, and we’ve broken the $1M ARR mark. Chris’ guidance has been absolutely massive for our growth—from packaging my services to refining my messaging, he’s been a game-changer. Having him as a resource not only gave me clarity but also the confidence to scale faster than I thought possible."

"When I first connected with Chris I was in a rut with my agency. I had no positioning, no offer, and just felt like I was a glorified freelancer if anything...Three months in, and we've worked on my positioning, messaging, and offers. Since then the feedback from my prospects has been awesome. We've gotten so clear on what it is I do and who I serve that I barely need to send proposals out anymore. My offer does the "selling" for me. I've noticed my stress levels go down and I'm enjoying running my business again. I look forward to seeing what else we achieve together!"

"Working with Chris was great. The coaching calls offer tremendous value to anyone looking to create offers that their audience will prioritize and create a budget for. We’ve all built offers that we think are great, and sure, they might be great, but you’re probably leaving a lot of money on the table. Chris does a great job of helping you identify your audience, their symptoms, and the problems you actually solve, and then helps you design an offer that’s a no-brainer for your target audience."

Here are the details.

Dynamic Agency OS Cohorts

$1,497

For 3 months

"Scholarships" for Emerging Agency Cohort (qualification dependent).

Apply Now
  • Start Date: August 18th
  • Duration: 13 Weeks
  • Format: Weekly live Zooms + async Slack + Workbook
  • Spots Available: 5 per cohort
  • Application Required: Yes. We hand-pick cohorts for best fit.

Stop waiting for referrals. Start building a business that grows on purpose.

This is your chance to work on the agency, not just in it.
And you’ll do it with a tight-knit group of builders just like you.

→ Apply for the August Cohort
We’ll follow up within 48 hours to confirm your fit.

→ Schedule a Call
We're happy to answer any questions to help you decide. 

 

Got some questions?

Obviously, joining a 90-day cohort requires commitment. You're not only spending money, but your time. To help you decide if this is the right program for you, here are some of things we're often asked. 

What’s the time commitment?

About 2–4 hours/week. You’ll get out what you put in, and we’ll help you stay on track.

I’m solo right now. Is that okay?

Totally. Especially in the early-stage track. This is built to get you out of solo overload. 

Even solopreneurs can be considered an agency. You've got access to resources and expertise that go beyond just being a freelancer. Our program will leverage those benefits. 

Will you tell me to niche into a specific vertical?

Nope. We help you niche into the area where you're going to make the biggest difference for your clients.

Often, this requires picking an industry, but it's more important that we focus on the problem that you are in a unique position to solve.