90-Day Cohort for Marketing Agencies
Build a working growth engine, without founder heroics.
In 90 days, we’ll refine your positioning, carve a niche, and develop a practical marketing plan with the assets to run it.
The target: a repeatable system producing 2+ good-fit opportunities per week from owned channels, maintained in ≤4 hours/week.
Apply to the Cohort
Referral Reliance Is Killing Your Momentum
Most agencies don’t grow because they don’t own demand. They do good work, hope for a referral, and repeat. But referrals can’t be scaled, forecasted, or controlled.
Here’s the issue:
If you can't describe who you're for, what you solve, and why it matters, nobody can refer you well, let alone discover you directly.
The Dynamic Agency OS gives you a clear position so you can drive your own demand.
When you define your niche and build a business around a real problem, everything gets easier:
Your messaging sharpens
Your offers get chosen faster
Your marketing becomes repeatable
Your referrals become intentional — not just random
This isn’t about shrinking your agency. It’s about sharpening it.
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What you’ll leave with (assets you keep)
You leave with a complete growth kit that is built with you and ready to run by Day 90. Each item is practical, handoff-friendly, and designed for a 4 hours per week operating rhythm.
Niche Thesis (ICP, painful problems, buying triggers)
Focuses time and budget on buyers who convert, not on long-shot leads.
Positioning System (core concept, category POV, proof pack)
Makes you easy to choose by pairing a clear claim with risk-reducing evidence.
Offer Tree (flagship offer, entry offers, upgrades)
Gives prospects a clear first step and a natural path to higher value, which lifts conversion and deal size.
Message Library (headlines, one-liner, talk tracks, objection map)
Aligns what you say across site, email, and calls so the team moves faster and sales cycles shorten.
Channel OS (chosen channels, weekly cadence, SOPs, QA checklists)
Turns activity into a simple weekly schedule your team can keep, built for 4 hours per week maintenance.
Content Railgun (12 cornerstone pieces and 40 riffs, ready to ship)
Removes the content bottleneck with 90 days of publishable material mapped to your channels.
Website and Landing Page Storyboards (structure, copy blocks, CTAs)
Speeds up build and cuts revisions by locking design and copy to your positioning and offers.
Outbound and Inbound Playbooks (scripts, sequences, detection rules)
Provides daily actions and clean handoffs so outreach stays on brand and opportunities do not slip.
CRM and Pipeline Setup (stages, definitions, dashboards)
Makes the pipeline visible and coachable so you can spot stalls, forecast accurately, and improve win rates.
"I went full-time with my agency in May, which also happened to be the same month I started working with Chris. Fast forward 9 months, and we’ve broken the $1M ARR mark. Chris’ guidance has been absolutely massive for our growth—from packaging my services to refining my messaging, he’s been a game-changer. Having him as a resource not only gave me clarity but also the confidence to scale faster than I thought possible."
"When I first connected with Chris I was in a rut with my agency. I had no positioning, no offer, and just felt like I was a glorified freelancer if anything...Three months in, and we've worked on my positioning, messaging, and offers. Since then the feedback from my prospects has been awesome. We've gotten so clear on what it is I do and who I serve that I barely need to send proposals out anymore. My offer does the "selling" for me. I've noticed my stress levels go down and I'm enjoying running my business again. I look forward to seeing what else we achieve together!"
"Working with Chris was great. The coaching calls offer tremendous value to anyone looking to create offers that their audience will prioritize and create a budget for. We’ve all built offers that we think are great, and sure, they might be great, but you’re probably leaving a lot of money on the table. Chris does a great job of helping you identify your audience, their symptoms, and the problems you actually solve, and then helps you design an offer that’s a no-brainer for your target audience."
How the 90 days run
A simple weekly rhythm that keeps you building and shipping. You get one hour live each week and active support between sessions. I help create key assets with you, and you keep ownership of the work.
Weekly coaching session
60 minutes on video to set priorities, review progress, make decisions, and assign next build steps.
Cohort Slack channel
Shared space for questions, progress updates, and resources. Stay accountable and see how others solve similar problems.
Private Slack with me
One-to-one channel for feedback between sessions. I review drafts, leave comments and quick Looms, and unblock you when you get stuck.
Build-with-you support
Hands-on help for the important assets: niche thesis, positioning, offer tree, message library, and channel SOPs. I work beside you, not in place of you, so the system is truly yours.
Response-time standards
Fast feedback, with clear expectations posted in Slack so you know when to expect a reply.
Weekly cadence
Plan in the session, ship during the week, review and refine next session. Repeat until the engine runs on schedule.
Week 1 — Intake
Set goals, gather inputs, review offers and past marketing, confirm calendar and access.
Deliverables: kickoff plan, shared workspace, baseline metrics.
Weeks 2–3 — Defining Your Niche
Choose who you serve, why they buy, and what you will not chase.
Deliverables: Niche Thesis with ICP, pains, buying triggers, and a do-not-pursue list.
Week 4 — Nailing Our Position
Claim the space you want to own and back it with evidence.
Deliverables: Positioning System with core concept, category point of view, and a simple proof pack.
Weeks 5–6 — Creating Our Offer
Design a flagship offer plus easy entry points and logical upgrades.
Deliverables: Offer Tree, pricing and scope, light guarantee terms, and success criteria.
Weeks 7–8 — Crafting Our Message
Put words to the value so the whole team speaks the same way.
Deliverables: Message Library with one-liner, headlines, talk tracks, and an objection map.
Weeks 9–10 — Planning Our Marketing
Pick channels and set a weekly rhythm your team can keep.
Deliverables: Channel OS with cadence, SOPs, QA checklists, and a CRM pipeline map with definitions.
Weeks 11–13 — Run and validate
Publish cornerstone content, launch outbound and inbound plays, review signal, and tune.
Targets: at least 2 good-fit opportunities per week from owned channels, about 4 hours per week to maintain.
Who this is (and isn’t) for
✅
Best fit:
Founder-led agencies, 1–10 people, strong delivery, under-marketed, willing to ship weekly.
❌
Not a fit:
Anyone wanting done-for-you lead-gen, indefinite coaching retainers, or brand-only work with no channels.
Here are the details.
- Spots Available: 5 per cohort
- Duration: 13 Weeks (90 days)
- Format: Weekly live Zooms + async Slack + Workbook
- Application Required: Yes. We hand-pick cohorts for best fit.
"Pays for Itself" Guarantee
This program should return your tuition, then some. If 90 days after you complete the cohort you have not made at least two times what you paid from new client work tied to the plan we built, I will jump back in and coach you at no additional cost until we reach that result.
Fair terms
Show up to the weekly one hour sessions. Keep a 4 hours per week marketing rhythm. Implement the assets we create. Track leads and revenue. Stay responsive in Slack.
Got some questions?
Obviously, joining a 90-day cohort requires commitment. You're not only spending money, but your time. To help you decide if this is the right program for you, here are some of things we're often asked.
How much time do I need
Plan for one 60-minute session each week, plus about 2-4 hours per week to build and then maintain your marketing system.
I’m solo right now. Is that okay?
Totally. This is built to get you out of solo overload.
Even solopreneurs can be considered an agency. You've got access to resources and expertise that go beyond just being a freelancer. Our program will leverage those benefits.
Will you tell me to niche into a specific vertical?
Nope. We help you niche into the area where you're going to make the biggest difference for your clients.
Often, this requires picking an industry, but it's more important that we focus on the problem that you are in a unique position to solve.
Is this a course or coaching?
It’s a hybrid. You’ll get curriculum, systems, coaching, and direct support. This is about implementation, not passive learning.
How many agencies will I be joining?
I limit the cohorts to 5 agencies. I've found this is the best size to learn from each other, while still getting personalized attention from me as you go through your workbook.
Do you work with my team?
Yes. One founder plus 1 to 2 operators can join the weekly calls and both Slack spaces. You get a cohort channel for shared learning and a private channel with me for feedback and quick unblockers.
Will you write my content?
We build with you. I co-create key assets and first drafts, review copy, and help structure campaigns. You or your team owns the voice, and you run the channels. No ongoing ghostwriting or done-for-you delivery.
What if I have zero marketing built?
Perfect. We install the foundations early, then ship your first assets during the cohort so you leave with a working plan and live materials.
What if I am already above $1M?
If you rely on referrals or have an uneven pipeline, the framework still fits. We adjust targets, channel mix, and cadence to match your scale and team capacity.