“Chris was incredibly helpful. After nearly five years of building our agency through trial and error, his Advantage Intensive gave us a much clearer way to position ourselves based on data and strategy instead of gut instinct. I also appreciated that Chris doesn't just tell you what to do, he actually rolls up his sleeves and helps build it with you. Highly recommend.”
Dynamic Agency Cohort
Turn early traction into predictable agency growth, in 90 days
Join 4 other agency owners who've won work through referrals and relationships and are now ready to build clearer positioning, a focused offer, and a repeatable go-to-market system.
The Challenge
Your agency has momentum, but it's inconsistent
You didn't get here by accident. You've closed deals. You've delivered real work. People refer you because you earned their trust.
But the growth hasn't stabilized. Revenue comes in waves. Some months feel solid. Others feel uncomfortably thin. And when things slow down, there's no obvious lever to pull.
That's usually a positioning problem.
Without a clearly defined market, a specific problem you're known for, and an offer built around both, marketing effort doesn't compound. It spikes, then fades. So referrals keep carrying the load. Not because it's ideal, but because it's familiar.
So what actually fixes this?
What's at Stake?
The cost of staying here too long
If nothing changes, a few patterns tend to repeat:
- Revenue remains unpredictable, even as effort increases
- Planning stays reactive instead of intentional
- You keep saying yes to work that pays the bills but pulls you in different directions
- Competitors win deals you know you could deliver just as well
- The business stays tightly coupled to you, limiting scale and optionality
Referral-led traction has a ceiling, and you're starting to feel it.
The good news: this ceiling is a positioning problem. And positioning problems have a clear, repeatable fix.
How the core engagement works
The system that turns positioning into predictability
With the Dynamic Agency OS, you don't collect tactics.
You install the infrastructure that makes growth stable, repeatable, and intentional.
We start in the workbook and walk through the differentiation levers to pull out what sets you apart.
We look hard at your competition, find the angles nobody else is claiming, and lock in positioning you can build the whole business around.
You leave knowing who you're for, what you stand for, and why the right buyer should pick you.
Most agencies at this stage are missing the pieces that make positioning real.
A homepage that doesn't sound like everyone else, copy that says something, and the profiles and assets set up on the platforms you'll be marketing on.
We build what you need so your positioning shows up everywhere a buyer looks.
We set up a marketing system you can keep running when you're slammed, using AI tools, the right workflows, and a clear minimum cadence that doesn't fall apart the week you get busy.
By the end, you don't just have positioning. You have a machine that keeps conversations coming in.
Cohort Experience
Why this is easier with other founders
Doing this work alone is slow.
You overthink decisions. You change direction midstream. You question whether you are narrowing too much or too soon.
The cohort shortens that loop:
- Feedback from owners facing the same tradeoffs
- Live sessions that force progress instead of delay
- A shared workspace where decisions get pressure-tested quickly
- Accountability that keeps things moving when client work piles up
Every cohort is capped at 5. Small enough that you get real attention. Large enough that you get diverse perspectives.
The 90-Day Guarantee
By the end of our 90 days you'll have a marketing system that's fully operational and fully yours, ready to bring in new conversations without leaning on referrals. If you don't, I keep working with you until you do.
Same System, Different Levels of Support
Your speed. Your style.
You get the same program as my 1:1 coaching clients. The only difference is that you're sharing my attention with your cohort-mates.
Every path leads to the same outcome: a revenue engine powered by clear positioning.
1:1 Coaching
Positioning, assets, and a marketing system you control. 90-day program.
$2,997 /mo
What's Included:
- Bi-weekly private coaching calls
- Private Slack channel
- Month 1: Your Positioning Blueprint
- Month 2: rewritten homepage, copy, and profiles
- Month 3: your AI-powered Marketing System
- Access to Atlas, our marketing platform
- The 90-Day Guarantee (below)
Most Popular
Cohort
The same system, run as a small group. 90-day program.
$1,497 /mo
What's Included:
- Bi-weekly live sessions
- Five agencies max
- Group & private Slack channels
- The same 90-day path: positioning, assets, system
- Feedback from agencies at your stage
- Access to Atlas, our marketing platform
- Lifetime access to Dynamic Agency Community
- Runs two to four times a year only
Join the waitlist by filling out the application.
Proof From Real Agency Owners
The wins speak for themselves.
Dozens of agency leaders have used this system to get clear, refine their offer, and finally build predictable growth.
“When we started working with Chris, we were aiming to enter a new market. Two months after launching our offer for our new ICP, we’ve already had our second-best booked revenue month ever. Even better, about half of those new clients fall directly within our new ICP, which validates the positioning strategy Chris helped us build.”
“I went full-time with my agency in May, which also happened to be the same month I started working with Chris. Fast forward 9 months, and we’ve broken the $1M ARR mark. Chris’ guidance has been absolutely massive for our growth—from packaging my services to refining my messaging, he’s been a game-changer. Having him as a resource not only gave me clarity but also the confidence to scale faster than I thought possible. 10/10, I’d hire him again without hesitation.”
“I started working with Chris right before launching out on my own and starting Gridwork. Before working with Chris, all of my positioning and marketing efforts were bouncing off every wall around me, but he helped me find the best way to communicate the value I provide.”
“I came to Chris looking for help with agency positioning and figuring out why my pipeline wasn't converting consistently. He helped me see that the real problem wasn't my service, it was how I was framing and naming the problem I solve for clients. The best thing about working with Chris is how quickly he gets to the point with sharp and practical advice. If you're an agency owner going in circles on positioning, Chris will get you unstuck fast.”
“I initially reached out to Chris because I'd been running my agency for a couple of years but never really felt like I'd nailed my positioning, which made outreach and client acquisition harder than they should have been. Within 20 minutes of talking to Chris, I had a lot more clarity on how to find and refine my messaging. I appreciated that he didn't try to overprescribe anything, he simply asked the right questions that got me thinking (while providing insights where applicable). I feel a lot more confident about the direction I'm moving in, and I'm excited to see the results of further optimizing my positioning”
“Working with Chris helped us solidify how we communicate our positioning. He was extremely helpful in helping us understand tools and resources to put process around our content development.”
“Chris helped us build a system to clearly communicate what we do and help us to attract the right folks that we want to work with. Grateful for his passion, insights, and willingness to go above and beyond to help grow our business.”
“I had the pleasure of coming across Chris at the All In Agency Summit he organized, and I found his keynote session particularly valuable. After which, I booked a strategy call with him. He was really generous with his time and advice, and the session helped me narrow my niche, sharpen my positioning, and get clearer on the point of view I want to build my business around. What stood out is how quickly he can simplify the path forward. Chris knows how to take an agency that relies on referrals and help it move toward intentional, predictable growth. He is the real deal when it comes to differentiation and positioning. If you want to clarify who you serve, shape a scalable offer, and build marketing that attracts the right clients, I’d strongly recommend working with him. I walked away from our first conversation with real clarity and momentum, and I’m excited to keep building in that direction. Thank you, Chris!”
“I talked with Chris to get a better understanding of how to pick a certain position in a crowded market. He helped me understand how to think about positioning-- how it can help define what services you offer, how it's delivered, everything about how you serve clients. He also had great advice around how to avoid being seen as a commodity, which helped steer me in the right direction. I highly recommend a call with him if you get an opportunity!”
“I had a 30-minute call with Chris and left with some awesome insights to grow my agency. I wanted to learn how to position my email marketing agency better and stand out from my competition. Chris gave me a ton of excellent feedback and ideas - highly recommend booking a call!”
“'m blown away with how much advice Chris provided on a 30-minute call. I joined the call without a clear idea of direction and left with actionable next steps (which have already unlocked a ton of value as I work through them) and multiple resources. If you have the opportunity to schedule with Chris, take it.”
“Chris and his Dynamic Agency OS have made a lasting impression on me. His expertise in strategic specialization and team optimization is impressive, and his commitment to aligning business goals with personal values is truly inspiring. He demonstrates a rare blend of knowledge and genuine care, making it clear that he is dedicated to empowering teams and fostering sustainable success.”
“When I first connected with Chris I was in a rut with my agency. I had no positioning, no offer, and just felt like I was a glorified freelancer if anything. From our very first conversations, Chris offered support and valuable advice. Fast forward to us working together, and I could tell I had made a great decision for my business from day one onwards. Three months in, and we've worked on my positioning, messaging, and offers. Since then the feedback from my prospects has been awesome. We've gotten so clear on what it is I do and who I serve that I barely need to send proposals out anymore. My offer does the "selling" for me. I've noticed my stress levels go down and I'm enjoying running my business again. I look forward to seeing what else we achieve together!”
“Working with Chris was great. The coaching calls offer tremendous value to anyone looking to create offers that their audience will prioritize and create a budget for. We’ve all built offers that we think are great, and sure, they might be great, but you’re probably leaving a lot of money on the table. Chris does a great job of helping you identify your audience, their symptoms, and the problems you actually solve, and then helps you design an offer that’s a no-brainer for your target audience. One of the most useful exercises we did with Chris was identifying symptoms that our target audience is facing. From there, we identified the actual problems that lead to those symptoms. We had never written all of this out, and it’s been extremely helpful to then use this within our main messaging, website copy, lead magnets, and pitch decks to tell and show our audience how we’ll help them achieve their dream outcome.”
“Chris' guidance has instilled discipline across our leadership team. We're now in the process of tightening up internal management processes and repositioning our value proposition for clients, setting us on a path for aggressive growth and long-term success.”
“I attended Chris' Homepage Workshop, which had helped me work out the structure of my agencies' homepage in such way that my prospects get all the necessary information in the right order and appropriate depth. I feel like my efforts will get increased returns after optimising the homepage after Chris' advice. Thank you”
“Chris is a world-class leader and mentor. He's empathetic, encouraging, and gives helpful, candid feedback. Chris helped me develop into a better marketer and entrepreneur. In 1:1s he's fully present and listens carefully, and then asks smart questions to help me gain a clearer perspective on my situation and how to move forward. 10/10 would recommend working with Chris.”
“Chris has been an invaluable resource for my business. He’s extremely knowledgeable, easy to work with, and does a great job of balancing active listening with strategic guidance. But the best part of working with Chris so far has been the clarity he’s provided around my offerings and ultimately the direction for my business.”
“Chris is an adaptive leader and problem solver. He finds creative ways to approach challenges, elevating his client's understanding, and enhancing their capabilities to help their business thrive. Our team has learned an immeasurable amount, and it has been a pleasure working with him.”
“Chris' Dynamic Agency Operating System is the perfect blend of theory and practical application I've seen for agencies that want to sustainably grow their recurring revenue, increase headcount, and multiply their output.”
“I had a lot questions that I didn't have knowledge in and Chris answered all of them and was very professional and respectful. Chris knows the profession and he's willing to help you progress in bettering yourself.”
“Chris has done a great job helping our agency run more efficiently, providing management tools as well as instruction to streamline agency operations, marketing and product development.”
Want some quick results?
Start With a Win
Before the cohort kicks off, every participant gets a free 1:1 strategy call with me.
This isn't a "getting to know you" session. We'll dig into your business, identify the fastest path to revenue, and you'll leave with at least one move you can make that week.
Most agency owners I talk to are sitting on 2-3 quick wins they can't see because they're too close to the problem. A fresh set of eyes and 15 minutes of focused conversation usually surfaces them.
What this call covers:
- Your current positioning and where it's costing you opportunities
- The lowest-hanging revenue in your pipeline right now
- One specific action you can take before the cohort even starts
You'll walk into Day 1 with momentum instead of starting from zero.
Ready to make your
growth less fragile?
If you've proven you can win work, but not yet predict it, this is built for where you are.
Here's what you can expect from the call:
- Get honest about where your positioning and pipeline actually stand
- See what "predictable growth" would look like for your specific agency
- Find out if you're ready for the cohort (or what you need first)



