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Positioning work in the wild

Owned Momnetum

Why most agencies stay stuck

Why Referral-Driven Growth Eventually Breaks

Referrals feel safe. They’re warm. They close faster than cold demand.

But they’re also borrowed momentum. You don’t control when they arrive, how often they show up, or when they stop. And eventually, they always slow.

When referrals are the only engine, growth depends on timing, relationships, and luck instead of a repeatable system. That’s when the volatility sets in.

What most agencies are trying to create

A steady stream of new work without constantly asking for introductions
A pipeline that refills whether or not someone “remembers to send your name”
The ability to plan three to six months ahead with confidence

What actually keeps happening

Long dry spells between referral spikes
Strong work with no clear way to reproduce demand
Momentum that disappears the moment the network goes quiet
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What’s really happening

Most agencies only have
a lead problem because
they have a positioning problem.

Leads aren’t the root problem. Conviction is.


If your agency doesn’t operate from a clear point of view about what you solve, how you solve it, and why it matters, the market will never rally behind you. Demand will always feel borrowed instead of earned.

Most positioning advisors never touch this layer.


They rewrite headlines, polish copy, and call that “positioning.”

That’s surface work.


Real positioning starts with a core belief that shapes your offer, your delivery, your team’s decisions, and your go-to-market behavior.

Messaging is just the visible residue of that belief.

Positioning isn’t what you claim.


It’s what your business consistently proves.

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REAL RESULTS

Coaching that delivers
measurable growth

Defne Gencler

Defne Gencler,

Founder @ Laurel Leaf

"When I first connected with Chris I was in a rut with my agency. I had no positioning, no offer, and just felt like I was a glorified freelancer if anything...Three months in, and we've worked on my positioning, messaging, and offers. We've gotten so clear on what it is I do and who I serve that I barely need to send proposals out anymore. My offer does the "selling" for me. I've noticed my stress levels go down and I'm enjoying running my business again. I look forward to seeing what else we achieve together!"

70%+
INCREASE IN AVERAGE CLIENT VALUE
Lorenz Esposito

Lorenz Esposito,

Founder @ SearchX

"I went full-time with my agency in May, which also happened to be the same month I started working with Chris. Fast forward 9 months, and we’ve broken the $1M ARR mark. Chris’ guidance has been absolutely massive for our growth—from packaging my services to refining my messaging, he’s been a game-changer. Having him as a resource not only gave me clarity but also the confidence to scale faster than I thought possible."

27x
INCREASE IN MRR
Scott Taylor

Scott Taylor

VP Sales @ Company 119

“When we started working with Chris, we were aiming to enter a new market. Two months after launching our offer for our new ICP, we’ve already had our second-best booked revenue month ever. Even better, about half of those new clients fall directly within our new ICP, which validates the positioning strategy Chris helped us build.”

40%+
INCREASE IN QUALIFIED LEADS
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Compelling Offer

What is the Dynamic Agency OS?

Positioning As An Operating System

Dynamic Agency OS is not a messaging framework. It is an operating system for referral-driven agencies who want predictable demand.

We help you identify one focused market problem, design a scalable solution around it, then build your offers, delivery, and go-to-market around a single through-line so your agency becomes stable, teachable, and transferable.

This is where your IP gets framed properly.

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Why most agencies stay stuck

The Systems That Turns Positioning Into Predictability

With the Dynamic Agency OS, you don’t collect tactics.

You install the infrastructure that makes growth stable, repeatable, and intentional.

Why most agencies stay stuck

The Systems That Turns Positioning Into Predictability

With the Dynamic Agency OS, you don’t collect tactics.

You install the infrastructure that makes growth stable, repeatable, and intentional.

step 1

FINDING YOUR NICHE

We’ll find the best vertical market to attack, then identify the ideal buyer. Once we have that, we’ll select the problem you’re best suited to solve and validate the selection. 

step 2

NAILING YOUR POSITIONING

We’ll decide how you should be perceived in the market, not just what you do.

That means clarifying the point of view you lead with, the tradeoffs you’re willing to make, and the decisions you’ll consistently say yes and no to.

Positioning is what turns a niche into credibility and makes the right buyers recognize you immediately.

step 3

DEVELOPING YOUR OFFER

We’ll turn your positioning into a clear, repeatable solution buyers actually understand.

That means defining the problem you solve, the outcome you’re responsible for, and the
structure that makes delivery sustainable.

A strong offer removes ambiguity, supports pricing confidence, and gives your sales conversations a backbone.

step 4

GO-TO-MARKET

We’ll design a go-to-market system that matches how your buyers actually make decisions.

That includes choosing the right channels, sequencing trust before conversion, and creating a repeatable path from attention to revenue.

This isn’t about doing more marketing. It’s about making growth predictable instead of hopeful.

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Same System, Different Levels of Support

Your Speed. Your Style.

Every path leads to the same outcome: a revenue engine powered by clear positioning.

You choose whether you want to implement with a cohort or through 1-on-1 coaching. The curriculum stays the same, and so do the results. The only difference is how it’s delivered.

Coaching

1:1 Support for fast, focused growth

$2,997 /mo

What’s Included:

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    Bi-weekly private coaching calls

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    Unlimited private Slack access

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    Personalized audits & feedback

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    3 hours/week recommended time

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    90 days post-program support

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    2 follow-up calls after completion

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    Access to Dynamic Agency Community

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    Access to 10K Tactics Vault

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    AI-Powered Prompt/GPT Pack

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    10K Guarantee

Cohort

Group coaching with weekly live sessions.

$1,497 /mo

What’s Included:

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    Bi-weekly live cohort sessions

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    Group & private Slack channels

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    Guided assignments & milestones

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    4 hours/week recommended time

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    90 days post-program support

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    Access to Dynamic Agency Community

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    Access to 10K Tactics Vault

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    AI-Powered Prompt/GPT Pack

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    10K Guarantee

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Want to see some confidence?

The 10k Guarantee

If you haven't booked at least $10,000 in
new business opportunities within 90
days of completing the program,
we'll support you until you do.

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Proof From Real Agency Owners

The   wins   speak for themselves.

Dozens of agency leaders have used this system to get clear, refine their offer, and finally build predictable growth.

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The Dynamic Agency Community

A Faster Way
Through Every Problem

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Every agency hits questions that stall momentum. The difference here is how fast you get unstuck.

Inside the community, you have direct access to founders at your level, seasoned operators, and real frameworks you can apply immediately. No guessing. No isolation. Just faster decisions and better execution.