Referrals got you momentum.
Positioning gives you control.

“Chris was incredibly helpful. After nearly five years of building our agency through trial and error, his Advantage Intensive gave us a much clearer way to position ourselves based on data and strategy instead of gut instinct. I also appreciated that Chris doesn't just tell you what to do, he actually rolls up his sleeves and helps build it with you. Highly recommend.”

“I came to Chris looking for help with agency positioning and figuring out why my pipeline wasn't converting consistently. He helped me see that the real problem wasn't my service, it was how I was framing and naming the problem I solve for clients. The best thing about working with Chris is how quickly he gets to the point with sharp and practical advice. If you're an agency owner going in circles on positioning, Chris will get you unstuck fast.”

“I initially reached out to Chris because I'd been running my agency for a couple of years but never really felt like I'd nailed my positioning, which made outreach and client acquisition harder than they should have been. Within 20 minutes of talking to Chris, I had a lot more clarity on how to find and refine my messaging. I appreciated that he didn't try to overprescribe anything, he simply asked the right questions that got me thinking (while providing insights where applicable). I feel a lot more confident about the direction I'm moving in, and I'm excited to see the results of further optimizing my positioning”

“Working with Chris helped us solidify how we communicate our positioning. He was extremely helpful in helping us understand tools and resources to put process around our content development.”

“Chris helped us build a system to clearly communicate what we do and help us to attract the right folks that we want to work with. Grateful for his passion, insights, and willingness to go above and beyond to help grow our business.”

“I had the pleasure of coming across Chris at the All In Agency Summit he organized, and I found his keynote session particularly valuable. After which, I booked a strategy call with him. He was really generous with his time and advice, and the session helped me narrow my niche, sharpen my positioning, and get clearer on the point of view I want to build my business around. What stood out is how quickly he can simplify the path forward. Chris knows how to take an agency that relies on referrals and help it move toward intentional, predictable growth. He is the real deal when it comes to differentiation and positioning. If you want to clarify who you serve, shape a scalable offer, and build marketing that attracts the right clients, I’d strongly recommend working with him. I walked away from our first conversation with real clarity and momentum, and I’m excited to keep building in that direction. Thank you, Chris!”

“I talked with Chris to get a better understanding of how to pick a certain position in a crowded market. He helped me understand how to think about positioning-- how it can help define what services you offer, how it's delivered, everything about how you serve clients. He also had great advice around how to avoid being seen as a commodity, which helped steer me in the right direction. I highly recommend a call with him if you get an opportunity!”

“When we started working with Chris, we were aiming to enter a new market. Two months after launching our offer for our new ICP, we’ve already had our second-best booked revenue month ever. Even better, about half of those new clients fall directly within our new ICP, which validates the positioning strategy Chris helped us build.”

“I had a 30-minute call with Chris and left with some awesome insights to grow my agency. I wanted to learn how to position my email marketing agency better and stand out from my competition. Chris gave me a ton of excellent feedback and ideas - highly recommend booking a call!”

“'m blown away with how much advice Chris provided on a 30-minute call. I joined the call without a clear idea of direction and left with actionable next steps (which have already unlocked a ton of value as I work through them) and multiple resources. If you have the opportunity to schedule with Chris, take it.”

“Chris and his Dynamic Agency OS have made a lasting impression on me. His expertise in strategic specialization and team optimization is impressive, and his commitment to aligning business goals with personal values is truly inspiring. He demonstrates a rare blend of knowledge and genuine care, making it clear that he is dedicated to empowering teams and fostering sustainable success.”

“When I first connected with Chris I was in a rut with my agency. I had no positioning, no offer, and just felt like I was a glorified freelancer if anything. From our very first conversations, Chris offered support and valuable advice. Fast forward to us working together, and I could tell I had made a great decision for my business from day one onwards. Three months in, and we've worked on my positioning, messaging, and offers. Since then the feedback from my prospects has been awesome. We've gotten so clear on what it is I do and who I serve that I barely need to send proposals out anymore. My offer does the "selling" for me. I've noticed my stress levels go down and I'm enjoying running my business again. I look forward to seeing what else we achieve together!”

“I went full-time with my agency in May, which also happened to be the same month I started working with Chris. Fast forward 9 months, and we’ve broken the $1M ARR mark. Chris’ guidance has been absolutely massive for our growth—from packaging my services to refining my messaging, he’s been a game-changer. Having him as a resource not only gave me clarity but also the confidence to scale faster than I thought possible. 10/10, I’d hire him again without hesitation.”

“Working with Chris was great. The coaching calls offer tremendous value to anyone looking to create offers that their audience will prioritize and create a budget for. We’ve all built offers that we think are great, and sure, they might be great, but you’re probably leaving a lot of money on the table. Chris does a great job of helping you identify your audience, their symptoms, and the problems you actually solve, and then helps you design an offer that’s a no-brainer for your target audience. One of the most useful exercises we did with Chris was identifying symptoms that our target audience is facing. From there, we identified the actual problems that lead to those symptoms. We had never written all of this out, and it’s been extremely helpful to then use this within our main messaging, website copy, lead magnets, and pitch decks to tell and show our audience how we’ll help them achieve their dream outcome.”

“Chris' guidance has instilled discipline across our leadership team. We're now in the process of tightening up internal management processes and repositioning our value proposition for clients, setting us on a path for aggressive growth and long-term success.”

“I attended Chris' Homepage Workshop, which had helped me work out the structure of my agencies' homepage in such way that my prospects get all the necessary information in the right order and appropriate depth. I feel like my efforts will get increased returns after optimising the homepage after Chris' advice. Thank you”

“Chris is a world-class leader and mentor. He's empathetic, encouraging, and gives helpful, candid feedback. Chris helped me develop into a better marketer and entrepreneur. In 1:1s he's fully present and listens carefully, and then asks smart questions to help me gain a clearer perspective on my situation and how to move forward. 10/10 would recommend working with Chris.”

“Chris has been an invaluable resource for my business. He’s extremely knowledgeable, easy to work with, and does a great job of balancing active listening with strategic guidance. But the best part of working with Chris so far has been the clarity he’s provided around my offerings and ultimately the direction for my business.”

“Chris is an adaptive leader and problem solver. He finds creative ways to approach challenges, elevating his client's understanding, and enhancing their capabilities to help their business thrive. Our team has learned an immeasurable amount, and it has been a pleasure working with him.”

“Chris' Dynamic Agency Operating System is the perfect blend of theory and practical application I've seen for agencies that want to sustainably grow their recurring revenue, increase headcount, and multiply their output.”

“I had a lot questions that I didn't have knowledge in and Chris answered all of them and was very professional and respectful. Chris knows the profession and he's willing to help you progress in bettering yourself.”

“Chris has done a great job helping our agency run more efficiently, providing management tools as well as instruction to streamline agency operations, marketing and product development.”