Tactics can be replicated.
Your expertise can't.

Get your agency off the tactics treadmill and into an operating system that lets you charge more, provide more value, and become irreplaceable.The Dynamic Agency Operating System has helped marketing agencies leverage the strategic knowledge of their team to increase their revenue, margins, and klout.

Who is this for?

Stuck doing anything and everything your clients need?

Just because you can do something, doesn't mean you should. But pushing back and losing a client is scary. What if you didn't need to worry?

Do you deliver tactical work that more of your clients are starting to bring in-house?

Tactical work traps you in the game of lower margins and makes your replaceable. What if your offers commanded higher rates?

Are you playing a game of revenue-headcount ping-pong?

Hiring to fulfill, only to lose a client and have overhired is daunting. What if you could add some predictability?

An Operating System that Gives You Control

Payroll is your largest expense.
Is it providing the highest return?

For a majority of agencies, payroll is over half their expense sheet.For many, this isn't an issue.For most, it is.Your team needs to be seen as a profit-center, not cost-center.But when your agency is stuck in delivering tactical work, it drives your margins down.In fact, AI is going to destroy the agencies that operate based on tactical deliverables.An in-house junior marketer can do that work.What that junior marketer can't do is provide the strategic direction to make the tactics more valuable.This starts by leaning into the strategic expertise your team controls.With the Dynamic Agency OS, you'll build strong teams and strategic offers, enabling you to command higher rates as you become invaluable to your clients.

The 3 biggest problems facing agencies today

Problem #1:

Inadequate Talent

Agencies often have high turnover, and because of the traditionally low margins of the industry, they don't have the budget to support top talent.So they lower the bar and struggle because of it.The founder has their hands on most of the projects, a lack of initiative spreads across the team, and margins creep ever-lower.But breaking free doesn't require key hires. It requires a mental shift in how to hire and then train your new employees.

Problem #2:

Low Margins

It's simple: When your workload can be replaced by a robot, you can't charge as much.One reason margins are low is because it's low-value work.Agencies are notorious for creating armies of button-pushers.They don't lean into the strategic expertise that they're uniquely structured to rapidly develop.A marketer for one of your clients is working on one brand. They test one thing at a time and have to wait for results.In an agency, a marketer can be testing on 5 clients, all with the same problem set. The opportunity for increased learning is massive.And that means you can see the patterns faster than anyone else. You can provide the strategic insight no one else can.You can only improve margins so much through efficiencies. At some point, you need to increase the value.Your expertise is the ticket.

Problem #3:

Lack of Leads

So many agencies prioritze lead gen because it's the lifeblood of their business.And most struggle because it's hard.For agencies, only about 14% of new clients come from deliberate marketing efforts.They win a project, finish it, then get back to hunting more leads, trying to fill the ever-depleting pipeline.But you don't need to focus on lead gen to build consistency into your revenue.When you deliver great results for a very specific problem set, and offer strategic insights that took years to develop, leads start falling in your lap.

Create the agency you set out to build.

Secure Cash Flow Consistency

Stop battling the feast-and-famine cycle.By developing strategic offers, you increase cashflow while reducing the stress of constant lead generation.

Maximize Profit Margins

Quit letting cash slip through your fingertips.Through optimizing critical operational efficiencies, you can increase your profit margins an average of 10 to 20%.

Increase Life Time Value. Decrease Stress.

Forget hunting for your next project.With some changes to your business model, you can raise your rates, deliver more value, and keep customers far longer.

This is the
Dynamic Agency Operating System

Here's how it works:

Chris DuBois

Phase 1:


In this phase, we assess the current state of your team so we can develop a strong foudnation for your agency.This means:✔ Assessing team competencies so we know your strengths and gaps.
✔ Developing clear responsibilities and assigning people to the right roles.
✔ Aligning team members on their growth path so they're incentivized to win with you.
No team? We'll base everything solely on your competencies and skills before moving into the Offer phase.

Phase 2:


Phase 2 focuses on developing high-performing offers based on your team's competencies.This means:✔ Getting hyper-clear on the problem you solve.
✔ Differentiating your solution from the competition.
✔ Developing clear and enticing offers for multiple stages of the buyer's journey.

Phase 3:


Once we have offers live in the market and revenue coming from them, we start increasing profitability.This means:✔ Creating an internal swipe file of all the best results and case studies for marketing and modeling.
✔ Developing processes to maximize efficiency and free your team to spend more time on creative outputs.
✔ Automate delivery whereever we can, without sacrificing the human-touch that let's your agency stand out.

Here's what's included:

Weekly 60-minute coaching and training sessions.

You'll receive expert 1:1 assistance, advice, recommendations, and clear step-by-step instructions throughout all four phases.

Nick Bennett

A client portal to track it all.

You'll receive access to a custom workstation to manage all our work together.
That includes tasks, documents, exercises, goals, and overall progress through the program.

Track and report on your agency's performance.

You'll gain access to a personalized set of charts that make it easier to strategize for your business and monitor your growth.

Nick Bennett

Real-time Slack communication

All clients are added to Slack for real-time communication, quick and efficient exchange of information, updates, and clarifications.

What people are saying...

Chris DuBois

Meet your guide.

Hey. I'm Chris. Pull up a chair.Listen, most agency owners struggle with the grind of lead generation, so they can make payroll.But the reason they have financial struggles isn't actually that they have no leads.It's that they don't have enough consistent revenue from recurring offers.When this happens, you feel the constant stress of finding the next project so you can keep the lights on.Until all of a sudden, you've got to layoff team members because the creditors are knocking.No one wants that on their conscience. Your team counts on you.What I do is specialize in creating recurring revenue streams and increasing profit margins for agency owners.I created the Dynamic Agency Operating System because it's the single most effective way to optimize your agency, without sacrificing what makes it unique: you and your team's competencies.And the benefit of bringing in that recurring revenue is that you get to forecast your business performance. That means knowing problems so far in advance you can solve them before you're screwed.All of which allows you to keep running running your business, while keeping more cash in the process.Want to see how we can help you?

Frequently Asked Questions

How much does this cost?

The Dynamic Agency Operating System uses an outcomes-based model, so pricing varies.To create incentive alignment, we only win when you do. The more you win, the more we do.Depending on your desired outcomes and speed, the pricing can fluctuate as well.On average, base rates range between $1,000 and $4,000 per month.

How much time should I dedicate to this?

We'll have a 60-minute guided strategy session per week. Each session will generate tasks that, on average, take approximately 60 minutes to complete. The most successful agencies dedicate over 2 hours per week in total.

How long will it take to see results?

The insights acquired from your intake form alone are enough to make an immediate and positive impact in how you manage your business.Within the first 90 days of working together, clients have reported higher levels of revenue and operational efficiency.

Is this only for agencies?

No. If you run any service-based business, the Dynamic Agency Operating System can help your company become more efficient and unlock consistent revenue streams.

Chris DuBois

Get the Dynamic Agency Email Mini-Course

Explore the 5 biggest mistakes agency founders make trying to create a profitable and efficient business.We're talking the mistakes that lead to no one wanting what you offer, recreating mediocre assets, and becoming completely replaceable.Yeah. It's worth reading.5 emails. 5 mistakes. 5 strategies to fix them.

Get the Dynamic Agency Email Mini-Course

Explore the 5 Biggest Mistakes Agency Founders Make Trying to Create a Profitable and Efficient Business.

Chris DuBois

"Chris has done a great job helping our agency run more efficiently, providing management tools as well as instruction to streamline agency operations, marketing and product development."

5 emails.
5 mistakes.
5 strategies to fix them.

We're talking the mistakes that lead to no one wanting what you offer, recreating mediocre assets, and becoming completely replaceable.Yeah. It's worth reading.5 emails. 5 mistakes. 5 strategies to fix them.Written by Chris DuBois, Founder of The Dynamic Agency OS — the agency operating system that has helped agencies break free of the tactics treadmill and develop a strategic offer that makes them irreplaceable.

"Chris' guidance has instilled discipline across our leadership team. We're now in the process of tightening up internal management processes and repositioning our value proposition for clients, setting us on a path for aggressive growth and long-term success."

Want to see what's inside?

Here's a peak so you can decide if it's worth it:Mistake 1: not basing your offers on your team’s competenciesMistake 2: trying to expand what you offer, not amplify what you already doMistake 3: trying to solve a problem that isn’t worth solvingMistake 4: creating processes for unproven systemsMistake 5: trying to leverage AI in the wrong ways...plus the fixes for each.

Ready to take control of your agency's future?

Schedule a call using this form so we can assess your current stage of growth and assist you with getting on track.On the call you'll get:
✔️ a better understanding of the blockers in your business and how to remove or bypass them
✔️ actions you can take the same day to rapidly get your agency humming
✔️ blunt feedback on potential problems you might not be seeing

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