The Advantage Intensive

Know exactly what makes you different. Delivered in less than two weeks.

Most agencies sound like every other agency.

In two sessions, we dig through your whole business to find what genuinely sets you apart, then hand you a plan for using it everywhere: your marketing, your decisions, and how you deliver.

You leave knowing what makes you the obvious choice.

$2,997, one-time.

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The Real Issue

You're not hard to choose because you're not good enough.

You're hard to choose because you blend in.

You do great work, but you look like everyone else. Same headline, same promises, same list of services. So buyers can't tell you apart, your marketing works overtime, and you lean on referrals because at least those people already trust you.

Most positioning stops at the headline. Someone tweaks your homepage copy, calls it positioning, and nothing underneath changes. Real differentiation lives deeper than that. It's in how you work, who you serve, the calls you make, and the things you do without thinking. That's what we go looking for.

Your Advantage Report.

By the end you get a written report you can put to work the same day. Inside:

Your real differentiators, ranked and written in plain language

The positioning that ties them together: who you're for and what you stand for

How to use it in your marketing: your headline, your message, and the language for your site, offers, and pitch

How to use it in your business: the decisions it makes easier and the work you should start saying no to

How to use it in delivery: where your difference should show up in the client experience

Your 'owned word': the single unifying theme and rallying cry for everything you do

This isn't a strategy deck that sits in a drawer. It's a playbook for showing up as the obvious choice, everywhere it counts.

Two sessions. Two intensive, impactful sessions.

Session One:

We start working through my differentiation levers, the same set I use with every agency I coach.

This goes far deeper than "who do you want to target." We look at how you actually work, the clients you do your best work for, the decisions you make that others wouldn't, and the things you do so naturally you've stopped seeing them as anything special.

By the end of the first session, patterns start showing up that you've never put words to.

Session Two:

We pick up where we left off, work through the rest of the levers, and then start sharpening.

Not everything that makes you different is worth building around, so we find the angles your buyers actually care about and the ones you can own. We pressure-test them until your positioning is clear, defensible, and unmistakably yours.

A few days later, your Advantage Report lands in your inbox: everything we surfaced, organized into positioning you can start using that week.

Who it's for

Built for agencies ready to stop blending in.

This is for agency owners who've been at it long enough to have real wins and a gut sense of what they're good at, but haven't nailed how to say it or build around it. If you've tried to niche or sharpen your positioning and it never fully clicked, this is the fastest way there.

If you're brand new and still finding your footing, this isn't the step yet. Start in the Dynamic Agency Community for $97/year.

The upgrade:

Some agencies use the Intensive to test working with me, then go all-in. If you join the 90-day program afterward, the full $2,997 rolls in, so your first month is just $1,000.