All articles from Chris DuBois

Positioning

• Dec 4, 2025 6:00:00 AM

Anchor on proof: Why results alone won't build trust

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Positioning

• Dec 2, 2025 6:00:00 AM

Niching isn't enough: Where agencies actually lose on lead gen and how to fix it

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Positioning

• Nov 27, 2025 6:00:00 AM

Chris DuBois

Chris DuBois coaches marketing agencies on nailing their positioning, creating compelling offers, and developing sustainable marketing strategies. With years of experience running and guiding agencies, Chris takes a systematic approach to untangling business complexity and helping founders thrive.

All articles from Chris DuBois

Anchor on proof: Why results alone won't build trust

Niching isn't enough: Where agencies actually lose on lead gen and how to fix it

The 'onlyness' fallacy: Don't bet your agency on a gimmick

The trap of "what you know": Why most agency niches are accidents

Agency Scalability: Why Modular Systems Matter More Than Niches

Be known for a process? Only if it solves real client pain

Positioning Is Not Marketing: Real Agency Differentiation Starts Inside

Move Beyond Referrals: Predictable Agency Client Acquisition

Proof reassures. Clarity converts. Choose the path that gets deals done.

How Agencies Use AI Assistants to Streamline Workflows

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