Tag
AI
8 posts. See all posts.
Should Your Agency Sell AI Search Optimization?
Clients are asking for it and the demand is real. Whether you should sell it depends on one question most agencies skip: can you prove it worked?
When AI Describes Your Agency Wrong
ChatGPT called me a music publisher in Nashville for months. How brand identity breaks in AI answers, and what corrected mine.
What ChatGPT Says About Your Agency's Positioning
Ask an assistant to describe your agency. The answer is the fastest positioning diagnostic you'll get, and a vague one is telling you something specific.
Which Agency Differentiators Did AI Just Make Worthless?
Industry knowledge, shared relationships and a generic process lost their pull. The differentiators still working are built into how your agency runs.
How to Get Your Agency Cited by ChatGPT and Perplexity
Nobody knows the exact mechanics of AI citation. The durable move: write "how we" articles about how you actually operate, not "how to" best practices. The full process.
Why Your Agency's AI Pitch Is Accidentally Devaluing Your Work
Agencies leading with "we use AI" are training clients to pay less. Here's how to reposition AI as a capability multiplier instead of a cost cutter.
How Agencies Use AI Assistants to Streamline Workflows
How can marketing agencies use AI assistants to streamline workflows? Automate admin tasks, sync tools, and reclaim hours for high-impact creative work.
How Agencies Can Build an Affordable, Automated Follow-Up System That Stops Lost Leads
How can agencies build an affordable follow-up automation system to prevent lost leads? Get low-cost tools to speed follow-ups and close more deals.