The Value Method

Hey everyone, today I’m joined by Patrick Kizny.

Patrick is the founder of Futurecrafting™ and a creative entrepreneur with over two decades of experience leading firms in digital marketing, branding, and Hollywood-grade CG & VFX. He’s worked with clients all over the globe and now helps creative firms unlock value and scale their impact with his Value Method.

I brought Patrick onto the show to share his insights on how marketing agencies can create value, communicate it effectively, and position themselves strategically in the value chain. If you’ve ever struggled with positioning, pricing, or just making your value clear to clients, this episode is for you.

In this episode, we discuss:

• Why value alignment between agencies and clients is often broken
• How agencies can position themselves better in the value chain
• The importance of value-based pricing
• How to shift from being a vendor to a strategic partner
• And more…

You can learn more about Patrick onLinkedIn.

Today’s episode is sponsored by Parakeeto.

You know that task in your agency that involves pulling together data and context across Finance, Operations, and New Business, just so you can make better decisions.

This is exactly what the team at Parakeeto helps do.

They make whoever is managing that task look like a rockstar, using their proprietary frameworks, technology, and services to set your agency up for the best decisions.

Don’t let missing and disparate data be the reason your agency struggles.

You can learn more at Parakeeto.com/forward.